Market Validation & Pricing Workshop: From gut feeling to a robust go-to-market strategy

A strong product alone is not enough to ensure a successful market entry. Especially for science-based start-ups, it is essential to validate market assumptions at an early stage, develop a suitable pricing strategy and translate these insights into a clear go-to-market approach.

This was the focus of our workshop on market validation and pricing with Siro Gottardi from Peak Spirit. Together with our start-ups, he worked on systematically challenging existing assumptions, identifying market-entry risks at an early stage and defining the next steps in a concrete go-to-market roadmap.

Siro’s experience in the biotech and MedTech sectors was particularly valuable. It enabled him to address the specific challenges of science-based business models in a practical way and respond directly to the different questions and needs of the participating teams.

The workshop focused not only on theoretical input, but also on applying the concepts directly to the teams’ own ventures. The start-ups had the opportunity to reflect on their market and pricing assumptions, discuss specific challenges and develop initial approaches for their next steps towards the market.

The workshop marks only the first step. Each participating team will also receive an individual coaching session with Siro Gottardi to apply the insights to its own business model, explore open questions in greater depth and further define the next steps.

We would like to thank Siro Gottardi for his valuable input and practical guidance, as well as our start-ups for their engaged and constructive participation.

Are you interested in our start-up incubation programme? Further information about our start-up programme for Biotech, Medtech and Life science start-ups is available here.